Who we are
Potential Media
Based in Detroit, Potential Media is a proud Black-owned film production company that operates at the intersection of cinematic storytelling and strategic media solutions. One half of our work is dedicated to creating powerful short-form content — from interviews and commercials to engaging docu-series — designed to captivate and connect. The other half focuses on building purposeful media assets for companies, including onboarding videos, training content, and internal communications, all crafted with a strategic lens.
At Potential Media, we believe that great storytelling not only inspires audiences but also drives business outcomes. Whether it's a brand film or a learning module, our mission is to develop compelling narratives and media strategies that generate leads, streamline operations, and deepen community engagement.
Join us at Potential Media as we harness the power of film to grow your brand and fuel your business from the inside out.
What we do
Strategy
Post-production
Production
Strategy-driven creative direction, concepting, writing, script writing and imagining new ideas
Production
Post-production
Production
Expert logistics, crew-building, careful execution, snacking
Post-production
Post-production
Post-production
Artful editing, color correction and grading, original music, sound design, mixing and mastering.
Unleash Your Company's Potential video production
